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Our 2 Services

1. Project-Based Learning

3 Pillars
10+ Courses/Workshops
hands-on, tailor-made ,inspirational and impactful 

Pillar 1

Leadership of People & Teams


Leadership Development

Negotiations based on Neuroscience

Communication with Impact

Talent & Change Leadership

Pillar 2

Business Performance


Circular Economy

Corporate Strategy

Managerial accounting 

Marketing & Branding

Pillar 3

Innovation & Agility


Business Modeling

Design Thinking


2. Strategic Advisory 

Multi-Industry & Multi-Disciplinary

Based on the 3 Pillars

Using the spirit of the 3 Pillars and Courses as navigation.


Ongoing process of customized advice and support during your journey.


High impact on projects within a short time frame. 


The FAQ section below has 4 categories.

Please click on the relevant categorie to find the answers to your questions.

  • What is "Project-Based Learning"?
    Format Online classes & physical workshops. Approach Client-centered pedagogy dynamic classes/workshops learning through active exploration based on challenges of your intended or existing projects
  • What do you mean by "Tailor-made"?
    Depending on your level and availability. We will design the course/workshop/project together with you depending on: your background and professional level your availability and most convinient times to attend the combination of the desired courses/workshops/projects
  • What do you mean by "Inspirational"?
    We implement as many relevant and hands-on examples as possible to provide you with the right inspiration. Breaking your status quo by providing inspiring examples of leaders, organizations and communities.
  • What do you mean by "Impactful"?
    Our goal is to provide you with high-quality tools, frameworks and practical knowledge to help you or your organization to design, create and measure strategic and sustainable impact within your project.
  • How does your "Pay-as-You-Want and Value-Based Pricing" work?
    You will get a free session and you only pay us afterwards and only if you perceive the desired impact and value. After the first session, you are totally free to determine and propose the price/value for our efforts that is feasible within your budget. If we both feel comfortable with your proposal, then we will start our journey together. No surprises, no additional costs.
  • Am I obliged to take all the courses of the 3 pillars?
    No, we believe that we can achieve the greatest impact by being flexible and allowing you to choose freely from our 3 pillars. You are very welcome, whether you want to follow 1 or more courses/workshops.
  • What is the duration of 1 course/workshop?
    Since we only offer tailor-made courses/workshops we will discuss with you the number of courses and pillars you want to take and with respect for your availability and needs. We can provide a course/workshop in 2 hours in which you can explore the basics, however, if you want to discover more, please let us know in advance during the introductory meeting.
  • Who are the team members and your expert network?
    The building blocks of our dedicated team and network consist of both internal and external experts with excellent professional and academic track records. Each member of our valuable network is committed to our collaborative innovation and comprehensive strategic approach. Based on your needs the right expert(s) will be assigned to serve you during your "Project-Based Learning" and "Strategic Advisory" trajectory. Internal qualifications Strategic Management and Leadership Business Administration Legal External qualifications Our external team members are active and impactful in various industries and disciplines such as agritech renewable energy automotive textile bioscience engineering machine learning & AI IT finance leadership marketing and they are professors PhDs business developers knowledge centers
  • Tell me more about the course "Leadership Development".
    Course Description Teambuilding and Leadership and is a skill-based course designed to introduce participants to the core competencies of effective leadership actions and teambuilding activities. Through experiential exercises, teamwork challenges, case analysis, self-assessment instruments, group discussions and leadership simulations, participants are introduced to the most impactful approaches to leadership and teambuilding. The emphasis of these activities is to prepare students team projects that comprise with their program. Underlying the emphasis on Leadership, Teams, and Emotional Intelligence is an emphasis on business ethics, employee empowerment, and social entrepreneurship, where a business or organization can be a powerful tool for social good, prioritizing social and environmental values over profitability. Course Objectives Participants completing this course should be able to: Perform several managerial and leadership tasks such as give feedback, facilitate teamwork and demonstrate leadership competencies. Understand and analyze cases from the business world Apply concepts of leadership, teamwork and emotional Intelligence to ongoing problems on the job and to the society as a whole. Show increased self-awareness of strengths and areas in need of development in major course topics including Emotional Intelligence, Situational Leadership, Leading from the Four Frames and Team Observation and Feedback Skills.
  • Tell me more about the course "Talent & Change Leadership".
    First: "Talent & Change Leadership" vs. "Talent & Change Management" Talent & Change leadership describes influencing and focusing on the change, whereas change management describes the processes for how the change can be achieved. Course Description Talent is embodied in people. However in organizations it is a common managerial/leadership mistake to view talent as an individual attribute and hence to (implicitly) view organizational ‘talent’ as the sum of its (talented) individuals. Managing people within organizations to ensure that aggregated talent is more than the sum of the parts is the role of leaders and the focus of this course. Human beings, however are not machines. The (increasing) societal, environmental and ethical demands on organizations to enable the personal fulfilment of employees, as well as exchanging rewards for performance, is an ongoing challenge in the 21st century. In this course we will examine some major themes and ideas-as-tools pertaining to the management of human talent/capability in organizational systems and the problems and potential for change in those systems. Course Objectives Participants completing this course/workshop should be able to: Describe and analyze emergent and directed dynamics in organizations and their stand-alone and interactive effects. Explain the individual, group and organizational factors that drive and/or impede the optimization of organizational talent. Design and justify systems, structures and processes that enable more efficient and effective organizational functioning within different contexts. Explain the major principles underlying change management in organizations. Design and justify change leadership processes in their context
  • Tell me more about the course "Business Modeling"
    Course Description to give participants an understanding of the lean innovation process conceptualizing, planning, researching, writing and presenting a business plan will be taught as an extension of work on and around the business modeling process. Using a proprietary business model template, participants will also understand the inherent trade-offs in a business model and how to optimize under constraints. Course Objectives Participants completing this course/workshop should be able to: generate valid new business ideas and assess their potential. perform customer, product and business model development for new business ideas. identify and evaluate the strengths, weaknesses, viability and sustainability of a business model comprehend the different elements generally included in a business plan and their inter-linkages understand the elements of a successful business presentation and how to effectively pitch new ideas think critically about businesses, start-ups, business models and the feasibility of a business idea contextualize a business idea in terms of its market, financial and operational potential construct a viable business model and deconstruct existing business models gain deep insights into the business models and modeling of existing businesses validate the feasibility of new business ideas identify and/or construct effective business models take a business from a simple idea to a viable business plan present a business plan to C-level managers/leaders and/or potential investors.
  • Tell me more about the course "Negotiations based on Neuro-Science".
    Course Description to provide participants with a global framework and advanced negotiation skills based needed to manage international projects, handle multicultural issues and conflicts and deal with CSR, ethical and sustainable development issues explaining the brain function and nervous system to prepare for efficient negotiations to give participants an understanding of major theoretical perspectives in negotiation and assisting them for translating theory into customized personal practice to provide a range of illustrations drawn from international business, interpersonal and intergroup relations to sharpen participants' effective (and ineffective) negotiation practice and awareness of conflicts and their settlement or resolution through a variety of means including negotiation, mediation, arbitration. to allow participants to experience a range of effective and pragmatic negotiation practices and behaviors, the seminar is entirely based on role plays, simulations, interactive exercises, case studies, team work and class discussions. Debriefings and lectures will be the occasion to propose multiple theoretical frameworks to build up consistent negotiation skills in international business. participants' own experience and case studies will be leveraged to widen the exploration of various themes and issues and embed learning into real life Course Objectives Participants completing this course/workshop should be able to: understand the main features, purpose and importance of process management to develop a systemic and strategic approach to negotiation and conflict issues recognize the nature of the specific negotiation context (distributive or integrative) to balance competition and cooperation and foster a give-give (win-win) approach manage information, perception, influence and power and adapting own behaviors and elationship to the context structure internal and external negotiation experiences, multi-parties/multi-stakes/multi-projects negotiations to handle alliances and unstable equilibrium amongst parties
  • What is "Design Thinking" and what are the advantages of it?
    Design thinking is a problem-solving approach and an iterative process that combines empathy, creativity, and rationality to arrive at innovative solutions. It's a human-centered approach that focuses on understanding the needs and wants of the people for whom the solution is being designed. Empathizing and defining the Problem Design thinking starts by gaining a deep understanding of the problem to be solved. This involves conducting research, talking to and interviewing potential users, and looking at the issue from multiple angles. Ideate The next step is to generate as many ideas or potential solutions as possible, which can come from anywhere, not just from experts in the field. This is where creativity comes in, as the goal is to generate a wide range of ideas, no matter how unconventional they may seem. The Prototype and Testing Once a broad range of ideas have been generated, the next step is to evaluate and refine them. This is where the rational aspect of design thinking comes into play. The ideas are evaluated based on their feasibility, usability, and impact, and the best ones are chosen for further development. The final step is to test the solution and iterate as necessary, using feedback from users to make improvements and fine-tune the solution. Benefits of Design Thinking Design thinking has a number of advantages over traditional problem-solving approaches. One of the key benefits is that it encourages creativity and encourages people to think outside the box. This can lead to truly innovative solutions that would not have been considered using a more conventional approach. Another advantage of design thinking is that it puts the user at the center of the process. This ensures that the solution is tailored to their needs and wants, making it more likely to be successful. Design thinking also encourages collaboration and communication between all stakeholders, including users, designers, and developers. This helps to ensure that everyone is working towards a common goal and that the solution is truly fit for purpose. Design thinking is also highly adaptable and can be used in a wide range of contexts. It has been successfully applied to everything from product design and urban planning to healthcare and education. This makes it a valuable tool for established organizations and startups looking to drive innovation and stay ahead of the curve. Another advantage of design thinking is that it encourages an iterative approach to problem-solving. This means that solutions can be tested and improved over time, making it easier to refine the solution and ensure that it meets the needs of the users. This is a marked contrast to traditional approaches, which often result in a one-size-fits-all solution that may not work for everyone. In addition, design thinking will be an basic stone during outlining or the innovation of the business model and more specifically during the phase of defining and offering the value proposition to the end user or customer. Finally, design thinking helps organizations and startups to create a culture of innovation. By encouraging people to think creatively and focus on the needs of the user, design thinking can help to foster an environment where new ideas are encouraged and where people are encouraged to take risks. This can lead to a more innovative and dynamic organization that is better equipped to meet the challenges of the future. In conclusion, design thinking is a powerful and flexible problem-solving approach that combines empathy, creativity, and rationality to arrive at innovative solutions. It has a number of advantages over traditional approaches, including encouraging creativity, putting the user at the center of the process, promoting collaboration and communication, being highly adaptable, encouraging an iterative approach, and fostering a culture of innovation. These benefits make design thinking a valuable tool for organizations looking to drive innovation and stay ahead of the curve. During this course/workshop we will focus on the implementation of Design thinking by applying short and powerful sessions in order to serve your business model creation or innovation. For this reason BE4 Management usually recommends to combine both courses, Design thinking and business modeling, with the course “Agile”. This hybrid course is available under our “Pilar 3”, Innovation & Agility. Please contact us if you have any questions.
  • What about "Empathic Interviews with early customer focus groups"?
    BE4 Management will provide some recommendations on how to conduct empathic interviews with early customers in UX design. We will also suggests some guidelines such as: talking to one person at a time, having clear goals and questions ahead of time, separating behavior and feedback in discussion, being prepared to hear things you don't want to hear, disarming "politeness training," asking open-ended questions, focusing on actual behavior, listening instead of talking, following your nose and drilling down, and parroting back or misrepresenting to confirm understanding. We would like emphasizes that the goal of empathic interview is to learn about the user's behavior and mindset, rather than selling or convincing them. Please contact us for more.
  • Tell me more about the course "Corporate Strategy"
    Course Description This course is about understanding ‘strategy’ at the level of the individual business (or business unit) and at the corporate level. Strategy is fundamentally concerned with managing the long-term direction of the whole business. Corporate Strategy is intended to provide the basic analytical concepts, frameworks, and methods used in setting long-term direction. It is distinctive in the ways in which it will draw on concepts and techniques from economics and also from other subjects and disciplines (primarily qualitative and quantitative methods, and accounting & finance). Thus the importance of the module lies in its ability to provide the analytic foundations for making strategic decisions. Another important contribution of strategy is the perspective it provides for general managers whose responsibility is to orchestrate the resources of the business in order to achieve sustained, superior performance. This module helps in this endeavor by providing an integrated approach to business within which one can not only see the overall strategic intent but also the differentiated and distinct contributions that different functions and teams make towards this intent. Course Objectives Participants completing this course/workshop should be able to: Be aware of different perspectives on strategy Analyse major macro-drivers of change for industry contexts Analyse competitive pressures within industry Assess the competitive advantage of a specific firm Identify specific resources/capabilities which may result in sustained advantage Understand strategy in different contexts: corporate recovery
  • Tell me more about the course "Marketing and Brand Management".
    Course Description “Your business has two purposes and two purposes only: Marketing and Innovation” - Peter Drucker Marketing and brand management are at the core of an operating business. It is an organizational philosophy and a set of guiding principles for interfacing with customers, competitors, collaborators, and the environment. Since the rise of the digital economy, the most successful companies such as Alibaba, Apple, Amazon, Baidu, Facebook, Google or TenCent, just to name a few, are strictly customer-centric organizations. Such companies apply hypothesis-driven decision mechanisms based on quantitative and qualitative data. Marketing management thus starts with identifying and measuring consumers' needs and wants, assessing the competitive environment, selecting the most appropriate customer targets and develop marketing strategy and implementation programs for an offering that satisfies consumers' needs better than the competition. Marketing is the art and science of creating customer value and market place exchanges that benefit the organization and its stakeholders. The main part of the course introduces the concept of customer-centric management as well as details how to segment, target and position an offering on a market. Key learnings of this course include applying and reflecting on contemporary processes for analyzing marketing problems as well as some specific quantitative tools, especially for prototyping and testing marketing hypotheses. Moreover, participants will learn key similarities and differences of concepts across the disciplines marketing, innovation (technology) and design to be able to communicate across these interfaces. Course Objectives Participants completing this course/workshop should be able to: Communicate the importance and meaning of Customer-centric marketing management to various stakeholders across functions and levels Design, implement, conduct and evaluate customer-centric hypothesis testing (qualitative and quantitative) to support marketing-related decision making Develop a data-driven Marketing strategy based on segmentation, marketing and positioning Understand the importance of the brand as an external and internal information cue, especially in digital and innovative environments Understand how to iteratively inform prototyping via marketing decisions on segmenting, targeting and positioning
  • Tell me more about the course "Managerial Accounting".
    Course Description This module provides an understanding of key issues and applied methodologies relating to management accounting frameworks used by managers when faced with making financial decisions in the context of the business environment. The focus is on information for cost management, budgetary control, and short and longer term financial decision making. That information enables managers to plan for and subsequently control operations. It examines the blend of financial analysis and managerial judgment required to make sound decisions. In particular, there is an emphasis on issues in overhead cost recovery; contribution costing and CVP analysis; costing and pricing in a competitive environment, including activity based costing (ABC); relevant costs for decision making; investment appraisal techniques; budgetary control, and issues in non-financial performance. As appropriate, elements of the course will be placed in the context of CSR and business ethics and sustainability. Course Objectives Participants completing this course/workshop should be able to: Define, understand and apply differing definitions and interpretations of the term ‘cost’ Understand and apply, and evaluate the outcomes of, budgetary control Identify and understand issues in overhead cost recovery, and evaluate their impact on decision making Understand and apply contribution and CVP analysis, using those ideas to analyse scenarios, creating management solutions Define, understand and apply incremental cash flows in the context of relevant costs for decision making
  • Tell me more about the other courses.
    We are continuously updating our website and soon we will provide more information about the other courses. Feel free to contact us and we will provide you more information about the description and desired outcomes of the other courses. Thanks for being patient.
  • How can I subscribe to your services?
    We do not believe in subscriptions based on a one-size-fits-all solution. Since we apply "Pay-as-You-Want & Value based" pricing, we would like to discuss the possibilities with you to design a customized subscription model that works the best for you or your organization. You will determine the rhythm, level, time frames and budget. Contact us for more information.

BE4 Management


Want to know more? Let's have coffee together.

BE4 Management CommV - VAT BE 0723.920.502 - RPR Ghent 

Head Office: Franklin Rooseveltlaan 349/B117 - 9000 Ghent - Belgium

Entrance 2: Hofstraat 229 - 9000 Ghent - Belgium 

Office Phone: +32 9 262 03 17 

Mobile: +32 467 01 56 44

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